Why Adapt Audiovisual Production to the Type of Event?

• Each event format has its own objectives and requirements.
• Using the same technical setup for all types of events limits their impact.
• Well-thought-out production strengthens the event’s credibility and audience engagement.
• Common mistake: standardizing everything, which can harm the experience.

Conferences: Clearly Convey, Effectively Captivate

• Main objective: Convey a message or knowledge.
• Clear sound without crackling or interruptions.
• Lavalier or headset microphones to free the speaker’s hands.
• Confidence monitor to help the speaker stay aligned with the presentation.
• Fixed or mobile cameras for discreet yet effective recording.
• Video capture for internal broadcasting, archiving, or post-event sharing.
• Optional live streaming with real-time chat or polls.
• Avoid: blurry projection, microphone issues, poor slide management.

Galas: Care for Staging and Atmosphere

• Main objective: Offer a memorable, often festive or celebratory experience.
• Creating a visual atmosphere with ambient lighting and light shows.
• Audio system capable of handling speeches and musical performances.
• Dynamic video capture with multiple cameras: wide shots, close-ups, audience reactions.
• Video projections on stage or in the background.
• Integration of visual or special effects: haze, LED, video walls, immersive projections.
• Technical rehearsals to ensure smooth execution.
• Avoid: cold ambiance, poorly timed effects, poor sound quality.

Conventions: Coordinate Complexity and Ensure Fluidity

• Main objective: Share content on a large scale, often across multiple sessions.
• Managing multiple spaces or rooms simultaneously.
• Setting up several technical control rooms depending on the number of sessions.
• Appropriate microphones, interpretation booths, and a robust projection system.
• Essential technical and logistical planning to avoid delays or overlaps.
• Individual video capture per session, with segmented replays.
• Advanced live streaming: online session selection, multichannel broadcasting.
• Avoid: lack of technical staff, no central coordination, unstable signal.

Elements Common to All Events

• A technical director is essential to adapt production to the venue, content, and audience.
• An experienced team can anticipate contingencies and ensure smooth execution.
• Rigorous testing before the event secures every aspect (audio, video, projection).
• Video recording allows you to capitalize on the event afterward.

Conclusion

• Adapting audiovisual production to the type of event is a powerful lever to maximize impact.
• Each format—conference, gala, convention—has its own codes, expectations, and technical constraints.
• Investing in customized production ensures success, fluidity, and emotion.
• Support from professionals makes all the difference between a standard event…and a memorable moment.

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