A silent issue: the danger of passive participants

Today, in the world of hybrid and corporate events, mere presence is no longer enough. Your participants may be connected... but completely disconnected from your message. And this represents a major risk: An event without interaction is quickly forgotten.

Even with solid content, beautiful scenography and experienced speakers, the impact remains limited if the audience does not interact. Car Attention has become a rare commodity, especially in digital environments.

Why commitment is essential

• Interaction reinforces memory. A Harvard study shows that participants who interact actively retain up to 70% of information, compared to only 20% in passive mode.
• The attention is rapidly declining. After 10 minutes, without interactive stimulus, attention falls drastically.
• Commitment creates an emotional connection. Asking a question, completing a survey, or seeing your feedback on the screen gives a feeling of participation and recognition.

How to know if your audience is dropping out

• The participants leave before the end.
• The chat is silent, questions are becoming rare.
• Few or no mentions on social media.
• Post-event surveys reveal a low rate of satisfaction or recall of content.

How to turn passive viewers into active participants

1. Integrate live polls‍

Quick polls capture attention in seconds. They can be fun, informative, or strategic.

Example: “What do you think is the most urgent issue in your sector? ”

Show results in real time to elicit feedback.

2. Open dynamic question and answer sessions

Don't wait until the end to interact. Incorporate interactive breaks throughout the event. Use voting tools to prioritize the most popular questions.

3. Show comments on the screen

A simple but powerful way to enhance the voice of the public. Use a visual control unit to incorporate live comments or reactions into the broadcast.

4. Suggest a gamification system

Add incentives for interaction:

• Points for each question asked
• Draw among quiz respondents
• Ranking displayed live for the most active

5. Create chat rooms or workgroups

Even at a distance, people want to talk. Offer thematic “breakout rooms” where participants can chat in small groups.

6. Vary the formats

Alternate between live presentations, pre-recorded clips, interactive panels, micro-testimonies. The change of pace captures attention.

7. Multiply expression channels

Encourage interactions via social networks, collaborative walls, or external chat modules.

Technologies and support to be expected

To ensure an engaging experience, make sure you have:

• An interactive webcasting platform (Zoom Webinar, Slido, Hopin, etc.)
• A professional video management system to integrate comments, surveys, visuals
• A complete technical team:
  • Technical director
  • Sound and video technicians
  • Broadcast manager
  • Moderators or animators

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A successful event is not measured by the number of registrants, but by the quality of the attention generated.
And this attention is obtained by The involvement.

Transform your participants into co-actors in your event. Give them a voice, a place, an experience.

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Do you need support to create a more lively, engaging and memorable event?
Our team supports you from A to Z to script, produce and animate high-impact interactive events.

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